Brutal but true.

“MYRTLE BEACH, South Carolina (CNN) – South Carolina Sen. Jim DeMint on Friday became one of the first high-profile Republicans to publicly criticize John McCain following his electoral defeat, blaming the Arizona senator for betraying conservative principles in his quest for the White House.

The conservative senator, speaking to a group of GOP officials gathered in Myrtle Beach at a conference on the future of the Republican Party, described how the party had strayed from its own “brand,” which, according to DeMint, should represent freedom, religious-based values and limited government.

“We have to be honest, and there’s a lot of blame to go around, but I have to mention George Bush, and I have to mention Ted Stevens, and I’m afraid I even have to mention John McCain,” he said.

DeMint offered a long list of complaints about McCain’s record in the Senate and on the campaign trail.

“McCain, who is proponent of campaign finance reform that weakened party organizations and basically put George Soros in the driver’s seat,” DeMint said. “His proposal for amnesty for illegals. His support of global warming, cap-and-trade programs that will put another burden on our economy. And of course, his embrace of the bailout right before the election was probably the nail in our coffin this last election. And he has been an opponent of drilling in ANWR, at a time when energy is so important. It really didn’t fit the label, but he was our package.”

Bush and Stevens, he said, had corrupted the party brand by expanding the size of government and engaging in wasteful government spending. Had Republicans not strayed from their core beliefs in recent years, DeMint argued, the election results might have been different.

“Americans do prefer a traditional conservative government,” he said. “They just did not believe Republicans were going to give it to them.”

Which is absolutely true. Look, it’s not about Bush and McCain now. It’s not about “changing our ways” - there is nothing wrong with core conservatism. We don’t have to “mesh” or “appeal” to voters. We simply have to stand on strong core conservative principals and communicate them effectively.

McCain didn’t do this. He should have stood fast against the bailout. He didn’t. He should have spoken a message that Reagan touted that Government isn’t the answer to our problems, but that it is the problem. He didn’t.

In 1980 Reagan appealed to the moderates and independents not because he tried to act like them, but because he told them about conservatism and they believed him.

McCain tried to cajole their vote and it didn’t work.

It’s time now however to stop the recrmination. McCain’s loss was a repudiation of watered down conservatism. The time for the RINO is dead and it’s time to bury him.